MORGAN HILL, Calif. (BRAIN) — Specialized Bicycles informed retailers that it will list a 10% additional tariff surcharge on a separate line item on B2B invoices for the new Turbo Levo 4 e-MTBs ordered after May 1. Orders shipped before that date will not include the surcharge.
The email to retailers sent by North America Regional Leader Jesse Porter on April 9 said Specialized will increase the cost and retail pricing across all other bike and equipment products starting May 1. After confirming final pricing, Specialized will share details with retailers, according to the email, and added that by listing the tariff charge separately:
- "There's no need to update signage or marketing assets at launch.
- "Riders clearly see what they're paying for — not a hidden cost.
- "We maintain flexibility to update or remove the charge if government tariffs change."
The Turbo Levo 4, released last week, has four builds starting at $7,999 and topping out at $13,499. Starting May 1, online checkout also will list the surcharge. Specialized said in the email retailers should pass the surcharge directly to the consumer.
