SEATTLE (BRAIN) — Rad Power Bikes announced Wednesday that its bikes will be sold at 150 Best Buy stores and BestBuy.com. The company also announced it has hired bike industry veteran George Lee.
"This availability enhances the seamless integration of Rad's retail channels, enriching the customer journey from online to in-store," the company said in a press release.
"Rad Power Bikes is strategically positioning itself for sustained growth by focusing on safety, reliability, and customer accessibility," said Phil Molyneux, the CEO of Rad Power Bikes. "Our commitment to strengthening our product offerings and broadening our retail experiences for customers ensures more people can experience the benefits of e-bikes. As we continue to innovate and grow beyond our direct-to-consumer roots, we remain dedicated to maintaining the highest standards of safety, quality, and customer satisfaction, which have been key in building our strong reputation with customers and retailers large and small."
Rad also said it is expanding its retail partner program and has appointed George Lee as its director of sales.
Lee was most recently the director of strategy & operations for the Conte's retail chain. Before that, he was with Specialized for eight years, most recently as global retail operations manager.
"This key addition will further strengthen and grow the company's retail partnerships, enhancing the overall customer experience and accelerating growth," Rad Power said regarding Lee's appointment.
