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United Wheels consolidates Niner Bikes in Ohio

Published December 12, 2023

DAYTON, Ohio (BRAIN) — United Wheels is moving its Niner Bikes business from Colorado to its company headquarters in Miamisburg, Ohio. 

United Wheels, which also owns Huffy, VAAST, Batch and Buzz Bicycles, bought Niner out of bankruptcy in 2018.

The company expects the integration to be complete by next fall.  

“As we navigate the current economic landscape, we must make strategic decisions to ensure the long-term sustainability and success of the United Wheels company and our brands,” said Bruno Maier, the president and COO of United Wheels.

“The organizational efficiencies and collaborative work innovation realized by this decision will allow us to reinvest in our business, further strengthening our competitive position,” Maier said. 

Asked if Colorado workers would be offered positions in Ohio, a United Wheels representative said, "This integration will include a reorganization within the Niner business, and we will also be exploring potential redeployment opportunities within the company. We are committed to collaborating closely with each employee to identify opportunities and provide support during this transition."

Chris Sugai and Steve Domahidy founded Niner in 2004 in California. Niner moved most of its corporate functions to Fort Collins, Colorado, in 2011. Domahidy left the company the same year and has since worked for several other brands and launched his own bike lines. Sugai stayed with Niner through its bankruptcy and after its acquisition. Sugai joined Denver-based Gates Corporation this year. 


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