FRANKFURT (BRAIN) — The Eurobike expo area has been expanded to accommodate an increased number of exhibitors for the second edition of the global trade show here on June 21-25.
Four months before the 31st Eurobike begins, the show is booked with exhibition space needing to be increased by 1,614 square feet. More than 400 new exhibitors will be there, and the total number will exceed the 1,500 who attended last year, the first here after moving from Friedrichshafen, Germany.
The exhibitor increase required more space at the hall constellation in the western complex of the Frankfurt exhibition grounds.
"Orientation and guidance were sometimes a challenge during the first event," said project manager Dirk Heidrich. "We will keep the tried and tested setting and optimize the use of space, walkways, visitor guidance, and the test driving routes based on the knowledge gained."
This year will feature a new hall level 9.2 for suppliers. This area will be used only on the first three days of the show (June 21-23) and is specifically reserved for suppliers and component manufacturers. This has been done to improve the B2B exchange separately from the rest of the show.
The Eurobike Career Center and the Eurobike Jobmarket have been moved to the top position of the foyer in hall level 12.0. Hall 11.1 will focus on the sports and performance topics of road biking, gravel, and mountain biking, as well as indoor cycling and bike packing.
The Eurobike Awards will be presented for the first time in Frankfurt. After a short break, the awards will be presented to selected trend products from the bike and mobility industry.
Show hours are 9 a.m.-6 p.m., and Festival Days will be June 24-25. For more information, www.eurobike.com.
