MORGAN HILL, Calif. (BRAIN) — David Schriber, formerly with Nike, Burton, and Masterclass, will be joining Specialized as chief marketing officer effective Monday.
"I am confident that there is no better marketer in the world for the Specialized brand at this moment than David," Specialized CEO Scott Maguire said. "He will lead us to engage and inspire millions of new and existing riders, delivering on our purpose of Pedaling the Planet Forward. His cultural awareness and digital marketing capabilities will be an incredible combination with our deep focus on innovation."
Specialized's founder and chief rider advocate, Mike Sinyard, added, "David has been an advisor and friend of our brand for over a decade, helping us with breakthrough projects like Status. I've watched and learned from David as he's led brands including Nike, Burton Snowboards, and MasterClass to the number one position in their markets; I know he'll do the same for Specialized. I learn from David every time we connect. I could not be more stoked that he's coming on board."
Schriber founded a retail board sports business while he studied computer science and English in college. His experience includes working in global markets, marketing hardgoods, softgoods, and software as a service. He has led physical and digital retail groups, including all of Nike's.
Schriber said, "I'm coming to Specialized because I deeply believe in the future of cycling generally, and Specialized specifically, to improve the lives of billions of people around the world at a time that the world needs it most. I see that Specialized, like no other brand, is tackling the challenges of humanity and our planet with cycling solutions. Coming from the unlikely intersection of the origins of mountain biking and Silicon Valley, Specialized — especially Turbo — is changing the world for the better. As Specialized moves to serve new riders with new products in new channels at greater scale, I'm drawn to join the team and do what I can to help people and the planet thrive by bike, but also to keep it real for the riders who define cycling and make us great."
