SCHLITTERS, Austria (BRAIN) — E-bike brand Nox Cycles officially opened its new headquarters in the Austrian Alps on Friday, combining production, administration, warehouse, showroom, and an in-house demo center.
The cost of the facility was 3 million euros ($3.1 million).
Dubbed "Fort Nox," the building is 37,673 square feet and designed to be sustainable. The new manufacturing area will double output this year.
"With this expansion of the company, we are not only improving the development and production, but also creating space for sales events and exhibitions as well as numerous new jobs," said Carsten Sommer, managing director and owner of Nox Cycles.
The demo center will allow customers the opportunity to ride different models in the Zillertal Alps. Purchases then can be made at independent bike shops.
"As a manufacturer, our main business is and remains the development and production of high-quality e-mountain bikes," Sommer said. "We leave sales and service to our selected bicycle dealers, with whom our customers always have a competent contact person in their vicinity."
The demo center is open Tuesday-Saturday. Reservations for test rides can be made at testcenter@noxcycles.com.
Nox Cycles Austria GmbH moved its operations to the Zillertal Alps from Berlin in October 2017 with the aim of producing alpine-ready e-mountain bikes. Three years later, Nox Cycles had outgrown its home, and the recent e-bike boom made it even more urgent to expand.
"With the help of the Tyrolean location agency, we finally managed to find a suitable plot of land at the entrance to the Zillertal that gives our enormous growth the right space," Sommer said.
Nox Cycles brand was launched in Berlin in 2004 manufacturing gravity and mountain bikes.
