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NBDA Bicycle Buying reference guide analyzes pandemic buying habits

Published December 23, 2021

IRVINE, Calif. (BRAIN) — The NBDA Bicycle Buying 2021 reference guide is available for suppliers, brands, and retail members. The guide is a consumer research study of pandemic bicycle and e-bike buying habits.

The guide contains data, analysis, and information about American consumers who purchased brands and from what retail sources, at what prices, and with what accessories during the last two years, said NBDA President Heather Mason.

"It is now clear that the pandemic is going to be with us for at least another season, and the NBDA Bicycle Buying 2021 Consumer Research Study will be an invaluable planning reference guide. ..." Mason said.

Suppliers and brands can place an online order for this report. With it, suppliers and brands will be able to study the groups of adult buyers — including the 33.4% of women who started cycling and the 22% who returned in the last two years — what style they purchased, from what retailer, for what kind of cycling, what it will take to retain them, and what they plan to spend in the future.

"There are literally hundreds of pieces of data cross-referenced to demographics and psychographics that will assist product managers, marketing departments, and senior management in defining and understanding target American consumers and their cycling wants and needs during the pandemic and the immediate post-pandemic period," said Keith Storey, president of Sports Marketing Surveys USA.

In addition to the NBDA and Sports Marketing Surveys, Human Powered Solutions helped prepare the report.

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