BENTONVILLE, Ark. (BRAIN) — Rapha brings its pop-up retail store to this growing cycling destination in Northwest Arkansas for a five-week run, featuring apparel, group rides, and events. The company moved its headquarters to Bentonville last year.
Beginning Oct. 1, the cycling apparel brand will open its Clubhouse at 117 W. Central Ave. in downtown. The Clubhouse will showcase Rapha's latest collections and be home base for several events and community activities, including pro athlete meet-and-greets, cyclocross viewing parties, and trail advocacy initiatives.
A weekly guided program of group rides covering tarmac to singletrack also will be offered. The Bentonville region has several cycling-related events and races in October, which made it an ideal location for a Rapha Pop-Up Clubhouse, the company said.
On opening day, Rapha will host the mountain bike event Prestige, a 55-mile team challenge with 4,000 feet elevation gain. Registration is open, and a limited-number of entries are available.
Rapha Bentonville will be open until Nov. 6 daily, 11 a.m.-7 p.m. All customers must wear a face mask.
