BRISTOL, Tenn. (BRAIN) — Huffy Corp. announced it also will sponsor NASCAR driver Chase Briscoe's No. 04 Roper truck in this year's Camping World Truck Series. It comes after Huffy agreed to sponsor Briscoe's No. 14 Stewart-Haas NASCAR Ford.
Huffy is part of the Alpha-Bravo sponsorship with TexACon Cut Stone, which is a longtime Briscoe partner. The logo will be displayed on the quarter-panel at the March 27 truck race and the next day in the NASCAR race, both in Bristol.
The sponsorship began last year in the virtual racing league iRacing and moved to on-the-track competition for 2021. Briscoe also has access to a Huffy Everett e-bike in the pits.
Briscoe previously drove the No. 98 Ford in the NASCAR Xfinity Series, winning his ninth Xfinity race of 2020 at Kansas Speedway. That gave him 11 career Xfinity victories overall.
Huffy is part of Covation Holdings Limited, which also includes Royce Union, Niner, Batch, Buzz E-Bikes, and Vaast.
