DURANGO, Colo. (BRAIN) — Marketing expert Kristin Carpenter hosted a live presentation on BRAIN's Facebook page on Wednesday, focused on how suppliers and retailers can meet new bike consumers where they are, without judgment.
"This new cyclist WILL get what they need to get out on their bike. What you need to ask yourself today, as a leader of a specialty bike brand or IBD, is will you provide them with what they need? Will you solve their problems?" Carpenter said. "Or will they head to 'The Googles' to figure it out?"
Carpenter, who is the CEO of Verde Brand Marketing and host of the Channel Mastery podcast, draws on recent conversations with experts around the industry as well as recent market research in the bike and outdoor industry.
The presentation replay is available at facebook.com/BicycleRetailer.
