MONTEREY, Calif. (BRAIN) — Tire maker Challenge is holding a roundtable event Thursday during the Sea Otter Classic to discuss development in the ISO and ETRTO rim and tire standards.
"Are new tire and rim fit standards the savior of our industry or blocking vital innovation? Can they serve both roles? Now you have the chance to decide for yourself after talking to the people involved," Challenge said in a statement announcing the event. The company said representatives from most major tire and rim makers have been invited.
"We know this standards process is not without controversy so Challenge is inviting all tire and rim manufactures to join the conversation. Through these discussions, we hope to bring the industry together to ensure the safety of our customers and allow the press and public to hear from all those who have participated in this complex process," the statement read.
Challenge was one of the participants in a recent effort to update the ISO tire and ETRTO rim standards.
The event is at 3 p.m. at the Challenge booth (ITA 5) located in the Italian Trade Commission area directly across from Trek and SRAM.
