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CrankTank to offer Impact media event tied to the Fall Outerbike in Moab

Published May 10, 2018

SUN VALLEY, Idaho (BRAIN) — CrankTank, which is holding its first Impact media summit in its hometown of Sun Valley next month, is also planning to organize a media event before the Fall Outerbike consumer expo, held in Moab, Utah.

The Fall Outerbike is planned for Oct. 5-7. CrankTank's media event will be held before the consumer demo opens.

"The Moab event will be a key touchpoint for brands who are bringing new product to market in the fall, as well as offer the opportunity to allow consumers to test the product in the same period," CrankTank said.

"We've gathered a lot of feedback from brands in building our Impact Sun Valley media summit. Several folks expressed that Impact is just the sort of experience they want for launching their brand's next innovations, but it doesn't line up with their product timelines," said CrankTank's vice president, Adrian Montgomery. "And many have also told us that they would value an additional consumer-facing element to allow potential customers to demo new products for driving crowd-sourced reviews and sales. Bringing Impact and Outerbike together checks all those boxes."

Outerbike is owned and run by Western Spirit. Besides the fall event in Moab, Western Spirit holds a spring Outerbike there, an August Outerbike in Crested Butte, Colorado, and a late October Outerbike in Bentonville, Arkansas.

CrankTank's Lars-Erik Johnson said plans are still coming together for the Moab media event. Moab offers opportunities to test ride mountain bikes, gravel bikes or e-MTBs, so Impact will develop a plan depending on what products the participating brands are interested in promoting to the media. 

CrankTank also is planning an Impact Kona media event for Oct. 7-14 in Hawaii, before and during the Ironman World Championships there.

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Topics associated with this article: Consumer Expos and Rides, Tradeshows and conferences

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