MONTEREY, Calif. (BRAIN) — Organizers of the Sea Otter Classic say they have sold out the entire expo area for this year's festival. The expo will include more than 500 exhibitors representing nearly 900 brands and occupy 165,000 square feet of display space.
Over the last five years, Sea Otter exhibitor sales have grown by 46 percent. This year's Sea Otter will host over 20 international brands and nearly 40 e-bike companies.
"For 28 years Sea Otter has been cycling's premier event, reflecting the enthusiasm and growth of our industry. Virtually all cycling brands have embraced Sea Otter as a key opportunity to launch new products and interact with consumers," said Frank Yohannan, president and CEO of the Sea Otter Classic.
"Today's enthusiasts participate in many outdoor activities, both on and off the bike. Savvy marketers understand that the Sea Otter audience is not just cyclists; it's a group that plays a key role in influencing mind share and purchase decisions for their families and friends. As a result we're seeing increased expo participation from not only the cycling community, but several other outdoor lifestyle categories," Yohannan added.
The event is April 19-22 at the Laguna Seca Recreation Area in Monterey.
