BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has announced new industry partnerships for 2018 through its Corporate Booster Club. NICA Booster Club Members support NICA through donations, in-kind gifts and proceeds of product sales.
One new member is Frog Bikes, a new brand of youth bikes sold through IBDs.
Jerry Lawson, the founder of Frog Bikes, said, "Having only launched Frog Bikes in the U.S. a year ago, we are absolutely thrilled to be working with NICA. We have spent the last year or so developing our new MTB range specifically designed for children and can't wait to see them in action in schools with NICA. Our goal has always been to make cycling more accessible and get more kids having fun on bikes. This partnership will allow us to do just that and broaden the reach of the sport."
In conjunction with new Booster Club members and other NICA sponsors, NICA will be hosting a scavenger hunt for student-athletes at the Sea Otter Classic later this month. Participants will be given a list of questions and tasks to complete at NICA sponsor's booths and, once complete, will receive a swag-filled custom water bottle. All participants will also be eligible to win prizes including a signed Trek Factory Racing team jersey, a Giro Chronicle helmet and Techlace shoes, CLIF Bars, Feedback Sports Scorpion stand, a Yakima Dr. Tray rack and more.
Austin McInerny, NICA's president, said, "NICA is excited to partner with our new Booster Club members and our strong bicycle industry sponsors to continue towards our goal of providing every American teenager the opportunity to build strong mind, body and character thru interscholastic cycling. With three new states (Maryland, West Virginia and Oregon) all launching their inaugural race seasons this coming fall and more regions looking to join the movement, NICA continues to experience 30-plus percent growth year-over-year and we are thrilled that more brands are seeing a return on their investment in our efforts. Frankly, no other effort in America is creating more cycling enthusiasts and we are committed to expanding efforts with the support provided from our supporters."
2018 Boost Club members:
- 100%
- Bike Flights
- Canyon Bikes, USA
- Club Ride Apparel
- Endura
- Frog Bikes
- Jenson USA
- Kali Protectives
- Lazer
- Lezyne
- MINT
- Planet Bike
- RoadID
- Skinnies Sunscreen
- Tifosi
- Timber Bells
- Training Peaks
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