TORONTO (BRAIN) — Bike maker KindHuman is planning to launch a pro road racing team in the 2017 season. The team would be registered in the UCI's Professional Continental category.
Company co-founder Adam Abramowicz said the men's and women's squad would create a "sustainable platform for professional cycling."
"The KindHuman Pro Cycling Project will be a collaborative project to further improve the quality of our bicycles while crafting a kinder culture to what has previously existed at the professional levels of our sport. Our mens and womens teams will provide us with in-depth feedback that will directly influence the development of our products. As ambassadors for not only our brand but for clean cycling, the team will expand on our mission - to Do What's Right For Cycling," Abramowicz said in a statement this week.
Adam Myerson, a recently retired pro road and cyclocross racer, will be the team's general manager.
"We've spent two years sponsoring Adam but nearly our entire careers following him as fans. When we set out to develop this team, there was no person more qualified to manage it," Abramowicz said.
Matthew Erchull, the founder of the KindHuman-Pactimo amateur cycling team and a Pactimo sales rep, will be joining as the project's business development director.
"We've accomplished a lot in a very short time at KindHuman Bicycles. Our bikes have won national championships, UCI events and were recently ridden to a team overall (victory) at the USA Crits Series. This is a natural progression for us. We are excited to share our bikes and our culture with fans at the highest level of the sport."
