HUNTINGTON BEACH, Calif. (BRAIN) — SDG Components is now being distributed by Western Power Sports as well as its existing U.S. bicycle distributors, BTI and QBP. WPS, based in Boise, Idaho, is a motorsports distributor that has recently started distributing some high-end mountain bike and BMX products, including its own Fly Racing brand.
In addition to the new distributor, SDG said BTI and QBP are carrying more of its SKUs this year.
SDG also has added new sales reps in the U.S. and hired industry veteran Mike Wang as its Asia sales manager.
"We're excited to see how we can build on this partnership with WPS," said SDG's president, Tyler Anspach. "While relatively new to the MTB world, WPS certainly knows distribution, transportation and fulfillment – something that the IBDs will undoubtedly embrace."
SDG has secured independent reps to cover key areas of the United States and actively seeking established reps in open territories.
Its reps include:
- Pacific Northwest: Joe Mosquera
- Arizona and Nevada: Mo Hutchison
- Colorado: Michael Blackmore
- New England: Miso Partners, lead by Brandon Morphew
- New York and New Jersey: Marc Castellana
Wang has worked with Lee Chi, Cannondale and Reynolds and currently represents 661 and other brands with his newly formed agency, Dragon Worldwide Logistics, based inf Taichung, Taiwan. He will oversee Asia aftermarket and OEM sales.
"For us to secure such a top-caliber industry veteran, with a true understanding of the Far East is incredible," said Anspach. "Out of the gate, Mike's hit it hard and secured new Southeast Asian distributors in Singapore, Malaysia, Indonesia and is working directly with brands and assembly factories throughout the region on the OEM front."
