SAN DIEGO (BRAIN) — John Bradley has been named editor-in-chief of the Velo brand, effective immediately, Competitor Group Inc. president Josh Furlow announced Wednesday.
A media veteran with more than 20 years’ experience as an editor and journalist, Bradley assumes the reins of Velo magazine and VeloNews.com.
“John Bradley is a supremely talented editor who brings a true passion for the sport and cycling lifestyle to the Velo brand,” said Furlow, who operated the Tour of California before joining CGI. “With his remarkable experience in the media industry and across the spectrum of the cycling industry he has a deep understanding of our audience. Paired with managing editor Chris Case, they will form a remarkably dynamic team to lead the brand to new levels of success.”
A former senior editor for Outside and Wired magazines, Bradley will oversee all editorial content and creative direction for both Velo magazine and VeloNews.com. At Wired, Bradley edited general features and oversaw the consumer technology and product reviews team for both the magazine and Wired.com. At Outside, he ran the brand’s coverage of the cycling industry while also serving as a general feature editor and writer. He has covered the Tour de France, the Giro d’Italia, Paris-Roubaix, and the Tour of Flanders as well as industry gatherings like Eurobike, Interbike and the Sea Otter Classic.
“I’m incredibly honored to be taking over a brand that has been such an integral part of American cycling culture,” Bradley said. “I bought my first issue of VeloNews in 1989, have had it bookmarked since it went online, have ridden with various staffers at bike industry events around the world, and was a guest speaker at a VN staff retreat in 2008. And now I get to take the helm. In one way it’s a brand-new start, but in another, it’s just the next — and biggest — step in my longtime relationship with the brand. This is going to be a lot of fun.”
Bradley holds a master's degree in journalism from Columbia University and a bachelor of arts from the University of Florida. He will be based out of CGI’s office in Boulder, Colo., where he lives with his wife and son.
