PALO ALTO, CA (BRAIN) — Alan Nordin, former president of Fallbrook Technologies’ bicycle division, has joined Slidepad Technologies Inc. as an executive advisor.
Slidepad’s Intelligent Brake Distribution (IBD) technology, aimed at making braking easier for novice or casual cyclists, integrates into V-brake systems to provide single-lever braking. It modulates the front brake force in real time, based on the road surface and rider weight position, to avoid front wheel lockup.
While at Fallbrook, Nordin was charged with commercializing NuVinci’s continuously variable planetary (CVP) drivetrain technology across several industries, including the OEM bike business. In 2009, Nordin became president of Fallbrook’s bicycle division and oversaw NuVinci’s OEM expansion to more than 90 brands and 200 bicycle models worldwide.
“I’m delighted to be involved with Slidepad,” Nordin said. “Slidepad reminds me of NuVinci in its early days: a disruptive technology which will have lasting impacts on the evolution of the modern bicycle. It’s a technology that makes riding a bicycle more intuitive and more enjoyable for casual cyclists, something I believe is critically important to the sustained growth of the bike industry.”
