Events
MADISON, WI (BRAIN)—On the Thursday night of this year's Interbike, Team SchwycleOps, representing Pacific Cycle and Saris Cycling Group, dominated the warm up laps of the 2007 Industry Cup crit race.
SALT LAKE CITY, UT (BRAIN)—Specialized played host to 590 retailers and staff at its three-day 2008 product introduction held in Salt Lake.
SAN DIEGO, CA (BRAIN)-NiteRider Technical Lighting Systems announced they will be providing lights for Cannondale’s test ride demo days to be held at beautiful Red Rock Resort in Nevada, September 26-28.
WILMINGTON, MA (BRAIN)—Last weekend’s Pedro’s Fest brought some of the industry’s biggest names with Shimano, Giant and Trek all in attendance.
“From a manufacturer’s perspective, I think the numbers were up,” said Jason Elhardt, marketing and communications manager for Pedro’s.
PHILADELPHIA, PA (BRAIN)–An online charity raffle to benefit the Philadelphia chapter of the Susan J. Komen Breast Cancer Foundation opens today, with a hand-built, one-of-a-kind “Pedal Pink” bicycle loaded with high-end parts and pieces as the prize.
LAS VEGAS, NV (BRAIN)—Interbike exhibitors can spotlight the hottest new gear that women will love.
BY SHERI HEIN
MADISON, WI (BRAIN)—Following its split from Nike earlier this summer and the disbanding of the Discovery Channel Pro Team last month, retailers may have been unsure what to expect from Trek in 2008.
MORGANTOWN, WV (BRAIN)—It seems as though Cannondale saved its biggest news for the last day at its recent dealer launch in the rugged hills of West Virginia.
LAS VEGAS, NV (BRAIN)-Swagger recently announced details of the Bicycling Magazine Industry Cup, scheduled for Thursday night, September 27 at the Mandalay Bay Resort in Las Vegas.
The event is part of the World Criterium Championship, the final race in the 10-city 2007 USA Crits Championship Series.
BALA CYNWYD, PA (BRAIN)—Sweetskinz is holding a contest to find the video that best features its proprietary patterned and reflective tires. The winning video will win a $1,000 prize and be shown at the Sweetskinz booth at Interbike this September.
SANTA FE, NM (BRAIN)—Dust off your GoGo boots and dig out your pedal wrench, the second annual Bike-A-GoGo is on its way.
BOULDER, CO (BRAIN)—Boulder-based event organizer DBC Events has announced details about Excel Sports CrossVegas scheduled for September 26 in Las Vegas.
POZZOLEONE, Italy (BRAIN)—There’s a reason why, after twelve years of Outdoor Demo, no one has ever served ice cream in the desert. It is not a task for the faint hearted.
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