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BRAIN Staff

All articles by BRAIN Staff

Specialized invests in Retül

September 14, 2012

BOULDER, CO (BRAIN) — Specialized Bicycles is making "a strategic investment" in Boulder-based Retül, a company that has developed a bike fitting system that uses a three- dimensional motion-capture system, and a dynamic adjustable fit bike.

Posted in Industry News

Ramey is new Yeti national accounts manager

September 14, 2012
GOLDEN, CO (BRAIN) — Yeti Cycles has hired industry vet Nick Ramey as its national accounts manager. Ramey will be overseeing Yeti's sales rep firms with a focus on the Rocky Mountain territory.
 
Posted in Industry News

Freeride movie to premiere in Las Vegas

September 13, 2012

LAS VEGAS, NV (BRAIN) — Where the Trail Ends, a mountain biking movie three years in the making, will make its premiere Wednesday evening in Las Vegas.

The movie focuses on five freeriders as they seek out new riding terrain around the world, from Argentina to the Gobi Desert and beyond.

Posted in Industry News

Dirt Rag publisher forms new parent company

September 13, 2012

PITTSBURGH, PA (BRAIN) — There has been no corporate take over of one the bike industry's most independent publishers. But Dirt Rag and Bicycle Times magazines have a new parent company, called Rotating Mass Media LTD.

Posted in Industry News

Infinit Nutrition looks to IBDs for growth

September 13, 2012
Inifinit wholesale drink mix bundle

CINCINNATI, OH (BRAIN) — Infinit Nutrition entered the endurance nutrition market seven years ago with an unusual approach — the company's website allows athletes to customize the ingredients in their drink mix.

Posted in Industry News

Bikes Belong stumps for votes for grant

September 13, 2012

BOULDER, CO (BRAIN) — Bikes Belong is in line for a $250,000 grant from Chase Community Giving and the organization is asking the bike community for votes to push it over the top in the grant program.

Posted in Industry News

Made in U.S. pedal: 112 grams

September 13, 2012

CARBONDALE, CO (BRAIN) — The Ultralite pedal system lives up to its name, with a claimed weight some 100 grams lighter than any other road clipless pedal on the market. The new pedal is being made by Ultralite Sports in Colorado and will be displayed for the first time at Interbike next week.

Posted in New Products

Brompton opens Shanghai concept store

September 13, 2012

SHANGHAI, China (BRAIN)—Brompton opened its first concept store in Shanghai this week, marking the first time handmade British bikes will be available in China.
 

Posted in International

Heitmann leaves Backcountry.com to join BMC

September 13, 2012

PARK CITY, UT (BRAIN) — BMC-USA has hired Matt Heitmann its new director of marketing, the company announced this week. Heitmann was previously director of bike marketing for Backcountry.com, the parent of Competive Cyclist and other online retailer brands.

Posted in Industry News

Interbike cracks down on consumer entries

September 13, 2012

LAS VEGAS, NV (BRAIN) — Interbike organizers are making it a bit harder for consumers to attend the show, which opens next Wednesday at the Sands Convention Center here.

Posted in Industry News

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