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BRAIN Staff

All articles by BRAIN Staff

Serfas to distribute Swiss shoe line Suplest

September 26, 2012
The Suplest Subzero Street Racing Carbon

RANCHO SANTA MARGARITA, CA (BRAIN) — Serfas is distributing Swiss high-end shoe brand Suplest in the U.S., the company has announced.

Posted in Industry News

Opus 29er stolen from Interbike

September 26, 2012

CHICAGO, IL (BRAIN) — Opus Bicycles, a Canadian brand, had its entrance into the U.S. market at Interbike marred by the theft of its Prime 1 29er from the show.

Opus' Chris Dimmick said the $5,300 MSRP bike was taken overnight before the final day of the show, last Friday.

Posted in Industry News

The North Face honors Austin retailer

September 26, 2012

LAS VEGAS, NV (BRAIN)—Bicycle Sports Shop of Austin, Texas, was honored at Interbike last week with The North Face Never Stop Exploring Award, which recognizes specialty dealers for strengthening their communities by encouraging outdoor exploration.

Posted in Retail News

Rokbed mount puts phone on steerer tube

September 26, 2012

SANTA ANA, CA (BRAIN) — Rokbed v3 is a modular smartphone case with a variety of available accessories, including a new bike mount that attaches the case to the top of a bike’s steerer tube.

Posted in New Products

H3 hires Joss DeWaele as assistant editor

September 26, 2012

VALENCIA, CA (BRAIN) — H3 Publications, publisher of Decline, Road and Tri magazines, has hired Joss DeWaele to fill the role of assistant editor for all three titles.

Posted in Industry News

Shimano sponsors BMC mountain bike team for 2013

September 26, 2012

NUNSPEET, Netherlands (BRAIN) — Shimano, which already sponsors the BMC pro road racing team, will expand its relationship with BMC next year and take over sponsorship of its pro mountain biking team, the companies announced Wednesday.

Posted in International

Knog opens European headquarters in France

September 26, 2012

RICHMOND, VICTORIA, Australia (BRAIN) — The Australian accessory brand Knog is opening a European headquarters in Lyon, France, the company announced Wednesday.

Posted in International

Specialized recalls about 12,000 Globe bikes

September 25, 2012

WASHINGTON, DC (BRAIN) — Specialized is recalling about 12,000 Globe bike models because the fork can break. The company has received four reports of the forks breaking, resulting in facial, head and shoulder injuries.

Posted in Recalls

Attendance up 10 percent at Interbike

September 24, 2012

SAN JUAN CAPISTRANO, CA (BRAIN) — Total attendance at last week's Interbike Expo was up nearly 10 percent over the previous year, hitting 25,536, show organizers announced Monday.

Total store count, the number of retail buyers and attendance at the OutDoor Demo also were up, show director Pat Hus said.

Posted in Industry News

Alchemy adds talent at Colorado location

September 24, 2012

DENVER, CO (BRAIN) — Alchemy Bicycle Company and its parent company, Ethic Industries, are completing a move from Texas to Colorado and have added space, manufacturing capacity and manpower, company officials said.

Posted in Industry News

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