BRAIN Staff

All articles by BRAIN Staff

March 18, 2013

By Adeline Bash, Public Relations Associate for Product Architects, Inc.  — the manufacturer of the Polar Bottle insulated water bottles. 

Posted in Opinion/Analysis
March 18, 2013

SANTA FE (BRAIN) — Distributor BTI is minimizing downtime during its upcoming move. It will miss just two days of weekday shipping while relocating from several facilities here into one brand-new location.

Posted in Industry News
March 18, 2013

HAWLEY, PA (BRAIN) — Celebrating its 80th anniversary this year, Pennsylvania retailer Sickler’s Bike & Sport has now opened a third location, this time in a historic mill building. 

Posted in Retail News
March 18, 2013
Specialized DeflectUV apparel

MORGAN HILL, CA (BRAIN) — Specialized Bicycles’ new apparel line will feature DeflectUV technology sun protection that has been integrated into the weave of the fabric.  Because DeflectUV is woven into the material, it is breathable, chemical free, and will never wear off, the company said.

Posted in New Products
March 15, 2013
Rob Kozich

DUARTE, CA (BRAIN) — Folding bike brand Dahon has added Rob Kozich as its European market development manager.

Posted in International
March 15, 2013

VANCOUVER, BC (BRAIN) — Sigma's new 12.12 model Topline bike computer calculates how many gallons of gas the rider has saved by using a bike instead of a car.

Posted in New Products
March 15, 2013
The Club Ride Deer Abby Sun Flower top

SUN VALLEY, ID (BRAIN) — Clothing brand Club Ride continues to grow, opening its 500th North American dealer recently, expanding to four new countries and adding a line of urban cycling clothes.

Posted in Industry News
March 14, 2013
The brass Runwell bike will be displayed in Switzerland.

DETROIT, MI (BRAIN) — Motor City startup Shinola, which sells high-end bikes, watches and leather goods made in Detroit, is ready to start taking orders for its watches, which will ship in July.

Posted in Product/Tech
March 14, 2013
The HeadsUp system

PLEASANT VALLEY, MO (BRAIN) — Paceline Products Inc. announced Thursday that it will be distributing the HeadsUp Systems Wireless Gear Alert System, which warns drivers before they smash their roof racks into garage doors.

Posted in Product/Tech
March 14, 2013

GRENCHEN, Switzerland (BRAIN) — BMC Switzerland has promoted Matt Heitmann, the former BMC director of marketing in the U.S., to the new position of global director of marketing for the BMC Group, overseeing the BMC brand portfolio of BMC, Stromer, and Bergamont.

Posted in International

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