BRAIN Staff

All articles by BRAIN Staff

April 19, 2013
The new BR-M987 is Shimano's lightest disc brake ever.

IRVINE, CA (BRAIN) — Shimano's top line XTR mountain bike group is getting updated, lighter disc brake components, a lighter bottom bracket, a more durable chain and a super light carbon tubular 29er wheelset.

Posted in Product/Tech
April 18, 2013

MONTEREY, CA (BRAIN) — Retailers were awash in data Thursday as the second annual IBD Summit wound down with sessions on key performance metrics used by the National Bicycle Dealers Association’s Profitability Project and why the oft-neglected triathlon market is a valuable segment dealers shouldn’t ignore.

Posted in Industry News
April 18, 2013

MONTEREY, CA (BRAIN) — Homing in on many brick-and-mortar retailers’ most daunting concerns—how to survive and thrive amid online price slashing and better market themselves in the crowded digital marketplace—the second edition of the IBD Summit kicked of Wednesday with a round of spirited programming.

Posted in Industry News
April 17, 2013

NEW YORK, NY (BRAIN) — A New York law firm is launching a website intended to help victims of bike crashes connect with people who may have seen the accident.

Cyclists involved in a crash can post to the new site, BikeWitness.org, via Twitter or with Facebook from a mobile device. 

Posted in Industry News
April 17, 2013
Kirk Bauch, Lapierre North America's Director of Sales and Marketing

KENT, WA (BRAIN) — Lapierre, a French bike brand with little presence in North America currently, will become "the premiere performance brand" within the newly formed Accell North America, the company said this week.

Posted in International
April 17, 2013

SEYMOUR, CT (BRAIN) — Thule will be a presenting sponsor for the cross-country mountain bike race and the road time trial at June's GoPro Mountain Games in Vail, Colorado.

Posted in Industry News
April 17, 2013

COLORADO SPRINGS, CO (BRAIN) — Carmichael Training Systems is now offering coaching plans for clubs, teams and other groups of athletes.

Posted in Industry News
April 17, 2013

EAGLE, CO (BRAIN) — The town of Eagle, Colorado, is spending $60,000 to build a new mountain bike trail specifically for the high school mountain bike league's state championships this year.

Posted in Industry News
April 17, 2013

CANTON, MA (BRAIN) — Kryptonite plans to introduce a new Minimum Advertised Price policy for its products on June 1 and will soon launch a Buy Local Now program with SmartEtailing, the company said Wednesday.

Posted in Industry News

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