BRAIN Staff

All articles by BRAIN Staff

June 10, 2013

BOULDER, CO (BRAIN) — Lapierre Bicycles has hired Verde PR & Consulting to represent it for public relations and related support, the companies announced Monday.

Posted in Industry News
June 10, 2013

EMERYVILLE, CA (BRAIN) — Capo Cycling Apparel has named industry veteran Jay Thomas vice president of sales. Thomas joins the clothing brand from Midwest Cycling, a chain of six Trek concept stores he co-founded in Nebraska, Kansas and Missouri. He starts with Capo on July 1.

Posted in Industry News
June 10, 2013

VERDI, NV (BRAIN) — Sinclair Imports, known for throwing the most anticipated parties at Interbike each year, is making full use of Interbike's new venue this September, hosting its 14th annual bash at a brand new club that is in the same hotel as the show.

Posted in Industry News
June 10, 2013

DENVER, CO (BRAIN) — Descente North America has hired several independent sales reps to represent its cycling division in North America.

Posted in Industry News
June 10, 2013
Tallboy 2 Carbon

SANTA CRUZ, CA (BRAIN) — Days after unveiling its second 27.5-inch-wheel bike released this spring—and closely following the introduction of Juliana Bicycles as its own separate line—Santa Cruz Bicycles took the wraps off the next generation of its Tallboy 29er on Friday.

Posted in Product/Tech
June 5, 2013

HALIFAX, United Kingdom (BRAIN) — Sim Mainey has joined Orange Mountain Bikes as graphics and marketing manager. He comes to the bike brand from U.K. consumer magazine Singletrack, where he served as art director for eight years.

Posted in International
June 5, 2013

BEVERLY, MA (BRAIN) — A 13-year industry veteran, Nora Lohrenz has been promoted to the newly created position of bike sales manager for apparel maker Craft North America. Craft established the new post to better differentiate between efforts for its bike and run businesses, the company said in a release.

Posted in Industry News
June 5, 2013

LOS ANGELES, CA (BRAIN)  The Over-the-Top trunk rack uses a “clearance frame” to reach over a car’s spoiler on so-called “no

Posted in New Products
June 4, 2013

SAN FRANCISCO, CA (BRAIN) — After months of testing at independent bike dealers, MerchantOS has released a new point-of-sale add-on in partnership with analytics provider Swarm to give retailers a more detailed picture of what’s happening in their stores.

Posted in Retail News

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