BRAIN Staff

All articles by BRAIN Staff

Blue Bicycles named official bike of the Eleonore Rocks Ambassador Team

February 14, 2014

WILMINGTON, Del. (BRAIN) — Blue Bicycles has been named the "official bike" of the Eleonore Rocks Ambassador Team.

Posted in Industry News

Fuji and Breezer accepting applications for demo tour visits

February 14, 2014

PHILADELPHIA (BRAIN) — Fuji Bikes and Breezer Bikes are accepting applications from dealers who would like to host an event on the brand's 6-month U.S. demo tour. The demo events are intended to provide dealers and consumers an opportunity to test the brands' latest products and technology.

Posted in Industry News

Haro Bikes appoints Traffic GmbH as new distributor in Germany and Austria

February 14, 2014

VISTA, Calif. (BRAIN) — Haro Bikes has named Traffic GmbH as the distributor of Haro and Premium-branded products in Germany and Austria.

Posted in International

Verde PR launches action sports and lifestyle division

February 13, 2014

JACKSON, Wyo. (BRAIN) — PR firm Verde Brand Communications has created an action sports and lifestyle division, which is being led by Verde's Keith Cozzens.

Posted in Industry News

Easton-Bell Sports sells baseball/softball business to Bauer

February 13, 2014
Company to be renamed BRG Sports

VAN NUYS, Calif. (BRAIN) — Easton-Bell Sports, Inc. has agreed to sell its Easton baseball and softball business to Bauer Sports for $330 million, the company announced Thursday. It also said it is close to selling its Easton hockey business to "a third party."

Posted in Industry News

Beth Leibo joins Assos as central territory manager

February 13, 2014

MONTREAL (BRAIN) — Assos has hired Beth Leibo as its central territory manager, the company announced this week. Leibo will manage sales and retailer support in 14 states in the middle of the U.S., from the Dakotas south to Louisiana.

Posted in Industry News

Scott Sports aims to get bikes to kids who want to race in Utah

February 13, 2014

SALT LAKE CITY (BRAIN) — Scott Sports, now headquartered in Utah, is sponsoring the state's high school mountain bike racing league with a program that the company said will ensure any kid who wants to ride has the equipment to do so. 

Posted in Industry News

BMC relocates US office to Southern California

February 13, 2014

BOSTON, Mass. (BRAIN) — BMC is moving its U.S. subsidiary from Boston to San Diego, and expects to be up and running in the new building the first week of March.

Posted in Industry News

Eurobike organizers plan for record show

February 12, 2014

FRIEDRICHSHAFEN, Germany (BRAIN) — Due to strong demand for booth space, Eurobike organizers are opening additional exhibit space outside the Messe Friedrichafen grounds—between the halls—where it previously featured a bike obstacle course.

Posted in International

Micargi hires Hoisington, looks to boost IBD business

February 11, 2014

SOUTH EL MONTE, Calif. (BRAIN) — Micargi Bicycles has hired 40-year industry veteran Gary Hoisington as director of design and engineering and brand manager.

Posted in Industry News

Pages