BRAIN Staff

LAGUNA HILLS, Calif. (BRAIN) — With Interbike moving earlier on the industry calendar this year, so are submission deadlines for Bicycle Retailer’s Interbike Show Dailies, distributed at the Vegas expo. To submit new product for consideration, email product description, suggested retail price, Interbike booth number and a high-resolution photo to BRAIN managing editor Toby Hill at thill@bicycleretailer.com by Friday, Aug. 8.

MILL VALLEY, Calif. (BRAIN) — True Communciations has hired James LaLonde to head up the California-based PR and marketing firm's presence in New York City.

LaLonde will focus on a small number of client accounts while maintaining contacts with non-endemic media based on the East Coast.

SOUTH PASADENA, Calif. (BRAIN) — Ice Carbon bib shorts are designed in the U.S. and feature a 10-panel construction, flatlock stitching, breathable mesh panels and compression leg bands.

The bibs have a gel-padded antibacterial chamois and are available in either all black or black with red accents.

ASHEVILLE, N.C. (BRAIN) — The Eastern Outdoor Reps Association has added bicycles and bicycle products to its August 2014 trade shows.