BRAIN Staff

All articles by BRAIN Staff

Serfas hires Patrick Baldwin as regional sales manager

August 26, 2015

PHOENIX (BRAIN) — Serfas has hired Patrick Baldwin as a regional sales manager. The company also has hired the outside sales rep force, Southeast Sports, and announced that it will repeat its Golden Ticket promotion at Interbike, awarding one lucky dealer with $5,000 in Serfas product,

Posted in Industry News

LAB recognizes more Bicycle Friendly businesses

August 26, 2015

WASHINGTON (BRAIN) — The League of American Bicyclists has added 100 new and renewing Bicycle Friendly Businesses to its list, bringing the program to recognize more than 1,050 businesses and government agencies. They are being recognized for making a bike-friendly environment for employees and the public.

Posted in Industry News

SRAM unveils Red eTap wireless road groupset

August 26, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — With a global release set for spring 2016, SRAM unveiled its long-awaited wireless electronic road groupset, SRAM Red eTAP, on the opening day of Eurobike on Wednesday.

Posted in Product/Tech

SRAM offers $20 steel X-Sync chainrings

August 25, 2015

CHICAGO (BRAIN) — SRAM is taking a swipe at the many companies offering "narrow-wide" chainrings for single-chainring mountain bike drivetrains. The company is now offering a steel X-Sync chainring that will retail for $19.95. 

Posted in New Products

New BRAIN issue looks at Trek's online program, changes at QBP and more

August 25, 2015

LAGUNA HILLS, Calif. (BRAIN) — Trek’s decision to begin online bike sales is covered in depth in the latest issue of Bicycle Retailer & Industry News.

The new issue, dated Sept. 1, is arriving in mailboxes now and is being distributed at this week’s Eurobike show in Germany.

Posted in Retail News

Kinetic introduces 'smart' versions of its stationary trainers

August 25, 2015
The Rock and Roll-Smart.

MINNEAPOLIS (BRAIN) — Kinetic is introducing three new products at Eurobike: two trainers with built-in power sensors and a new app for mobile devices.

Posted in Product/Tech

Shimano unveiling new PRO components at Eurobike

August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Shimano is releasing its 2016 road and mountain bike offerings through its PRO component brand this week at Eurobike.

Posted in Product/Tech

POC to show two new mountain bike helmets at Eurobike

August 25, 2015
The Coron in Hydrogen White.

FRIEDRICHSHAFEN, Germany (BRAIN) — POC plans to show two new mountain bike helmets at this week's Eurobike show: The Tectal and the Coron. 

Posted in Product/Tech

Magura debuts Vyron wireless electronic dropper post at Eurobike

August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — As dropper seatposts gain favor among a broader range of mountain bikers, Magura enters the market with a new — and electrified — twist on getting down and dirty for descents.

Posted in Product/Tech

Bianchi to offer pre-approved L'Eroica bike

August 25, 2015
Vintage-style bike is ready for participation in L'Eroica events.

FRIEDRICHSHAFEN, Germany (BRAIN) — Bianchi is introducing a new, old-style road bike for lovers of vintage bikes, including those who participate in L'Eroica events, which usually require participants to ride bikes manufactured before a specific date (related:

Posted in Product/Tech

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