BRAIN Staff
All articles by BRAIN Staff
November 25, 2015
Celebrity riders including Jens Voigt to participate. Trek will donate $40k if participants log 100,000 miles
CHICAGO (BRAIN) — Online stationary training software Zwift is conducting a fund-raising ride, complete with celebrity participants, on Dec. 5. The 24-hour virtual event will raise money for World Bicycle Relief, with Trek Bicycle committing to a $40,000 donation if riders reach a collective 100,000 miles.
Posted in Industry News
November 25, 2015
BROOKLYN, N.Y. (BRAIN) — Champion System North America is announcing a series of new business, free shipping upgrades, and website enhancements heading into the New Year.
Posted in Industry News
November 25, 2015
IRVINE, Calif. (BRAIN) — Hang Ten Bikes has appointed Mike Russell as its director of bike sales. Russell began in the position on Nov. 1.
The company said it has experienced "explosive growth" of cruisers in the last three years.
Posted in Industry News
November 24, 2015
Retailer hopes to exceed last year's donation of 30 Buffalo bikes.
RIVERSIDE, Calif. (BRAIN) — Jenson USA plans to repeat the World Bicycle Relief campaign it held last year after Thanksgiving.
Posted in Retail News
November 24, 2015
NEW YORK (BRAIN) — Martone Cycling Co. is now offering a collapsible helmet design developed for fashion-conscious urban riders.
Posted in New Products
November 24, 2015
NEW YORK (BRAIN) — Brompton Bicycle is bringing back its limited Black Edition bike and is running an international video contest to promote it.
Posted in Product/Tech
November 24, 2015
BROOKLYN, N.Y. (BRAIN) — 718 Cyclery is sponsoring what it claims is the first fat bike race in New York City, to be held Jan. 23 in Queens.
The "Fat and Frozen" race will be held at Cunningham Park.
Posted in Retail News
November 24, 2015
LONDON (BRAIN) — Brooks England is part of the Cycle Revolution Exhibition, being displayed at London's Design Museum from this month until June 30, 2016.
Posted in International
November 24, 2015
Mitchell comes with 20 years experience at Specialized. Giant also hires in its marketing and rider gear departments and promotes one in Liv USA.
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle has hired Jeanne Mitchell to join its credit department after 20 years at Specialized. The company also has hired Szymon Bielesz as a global marketing specialist, hired Dan Thomas as rider gear business manager and promoted Jen Audia to Liv USA marketing manager.
Posted in Industry News
November 24, 2015
FORT WORTH, Texas (BRAIN) — Texas retailer Bicycle World is the presenting sponsor of the new Elevate Cycling team, which is making the leap from USA Cycling's elite amateur ranks to become a UCI continental team in 2016.
Posted in Retail News
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