BRAIN Staff

All articles by BRAIN Staff

June 1, 2017

CHICAGO (BRAIN) — Mike Mercuri and Jeff Shupe — two of SRAM's six co-founders — are transitioning into new roles at the component brand. Both are celebrating 30 years with the brand this year.

Posted in Industry News
June 1, 2017

LAGUNA HILLS, Calif. (BRAIN) — The stock market has been on the upswing in the last year, but many publicly traded companies in the bike business have had a tougher time as sluggish sales and excess inventory took a toll.

Posted in Retail News
May 31, 2017

WATKINSVILLE, Ga. (BRAIN) — Tifosi Optics' new Davos is a new model for the summer 2017 season.

The Davos has a hybrid full-frame shield lens and extensive coverage. The design offers a wide field of vision and a lightweight, durable Grilamid TR-90 frame.

Posted in New Products
May 31, 2017

SEATTLE, Wash. (BRAIN) — Rad Power Bikes, a Seattle-based direct-to-consumer electric bike company, has joined Velofix's bike delivery program, Velofix Direct. Consumers now have the option of having their new e-bike assembled, tuned, and delivered by a Velofix mobile service provider, where available.

Posted in Retail News
May 31, 2017

WEAVERVILLE, N.C. (BRAIN) — The Mann Group, a retail sales and management training firm specializing in bike, outdoor, running, ski, flyfishing and photography, is providing its GEAR bike training online. The company has teamed up with Myagi, an online training website.

Posted in Retail News
May 31, 2017
Photo from Crested Butte's 401 Trail by Trent Bona.

GUNNISON, Colo. (BRAIN) — The Gunnison-Crested Butte Tourism Association is using a mobile app to promote its vast trail network and encourage mountain bikers to try out all 750 miles of trails in the area.

Posted in Industry News
May 31, 2017
Updated with services information.

OMAHA, Neb. (BRAIN) — Sean Weide, a longtime press officer and communications manager for pro road racing teams, died unexpectedly on Tuesday. He was 49.

Posted in Industry News
May 30, 2017
New exhibitors include Campy, Zipp and Pivot.

PARK CITY, Utah (BRAIN) — Canyon Bicycles has decided to pull out of next month's Bike PressCamp, saying it's too busy to participate this year. 

Organizers of the PressCamp noted that several new brands — including Campagnolo, Zipp and Pivot — have recently decided to attend the event, however.

Posted in Industry News
May 30, 2017

SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles has revealed the fourth generation of its Mojo HD trail bike, called the HD4.

The HD4 has 27.5-inch wheels and 150mm of rear wheel travel, using the latest iteration of the dw-link suspension design.

Posted in New Products
May 30, 2017

FORT LAUDERDALE, Fla. (BRAIN) — Barmer Enterprises, which owns the eight-location Bike America retail chain in Florida, has filed for Chapter 11 reorganization, telling the court it had at least $5 million in debt. 

Posted in Retail News

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