BRAIN Staff
All articles by BRAIN Staff
September 6, 2017
LAS VEGAS, Nev. (BRAIN) — Las Vegas-based beverage brand idrink is a new sponsor of CrossVegas, being named the "official water of CrossVegas."
Nick Pargaz, the COO of idrink, said, "We are pumped and ready to hydrate the thousands of elite cyclists, VIP guests, media, and volunteers at CrossVegas."
Posted in Industry News
September 6, 2017
SAVAGE, Minn. (BRAIN) — Wolf Tooth is offering a kit to convert RockShox's hydraulic Reverb dropper post remote to work with its cable-activated ReMote lever.
Posted in New Products
September 5, 2017
BOURNEMOUTH, United Kingdom (BRAIN) — Reid Bikes has opened its first Argentina distributor, Aries Comercial SA.
The distributor placed its first order this month, the UK-based brand announced.
Posted in International
September 5, 2017
OGDEN, Utah (BRAIN) — This community north of Salt Lake City, which is home to a growing number of bike and outdoor industry companies, is hosting a trade mission from the European Commission later this month, in an effort to attract more outdoor companies to do business in the area.
Posted in International
September 5, 2017
HELSINKI, Finland (BRAIN) — Amer Sports has announced that Bernard Millaud, the president of its cycling category and a member of Amer Sports executive board, has decided to step down from his current role and is appointed to a special advisory role reporting to Amer Sports' president and CEO Heikki Takala.
Posted in International
September 5, 2017
MADISON, Wis. (BRAIN) — Saris Cycling Group is reducing its U.S. distributor count from 10 to six, parting ways with BTI, Downeast, Hans Johnsen Co., and KHS. Saris will continue to be distributed by Giant, Hawley, J&B, Olympic Supply, Trek and QBP.
Posted in Industry News
September 5, 2017
SANTA FE, N.M. (BRAIN) — BTI has launched a new product developed in-house.
Posted in New Products
September 5, 2017
CINCINNATI (BRAIN) — Steadyrack, based in Perth, Australia, has formed Steadyrack USA, based here.
Posted in International
September 1, 2017
Crowdfunding campaign established to help retailer's employees.
HOUSTON (BRAIN) — Several bike industry suppliers are pitching in to help the hurricane recovery in Houston, including efforts to help bike shop employees whose homes were damaged or destroyed.
Posted in Retail News
August 31, 2017
FRIEDRICHSHAFEN, Germany (BRAIN) — At Eurobike, Knog is showing a new modular bike battery and accessory system called PWR, with separate batteries offered that can power headlights or other Knog accessories, as well as third party devices like phones or GPS bike computers via a USB port.
Posted in New Products
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