The leading cycling and outdoor marketing consultancy will spearhead an increased global media presence for the iconic apparel brand
Bath, UK, 24th June 2025: Following a competitive pitch process, SHIFT Active Media, the world's leading global marketing agency dedicated to cycling and the outdoors, has been selected by Castelli to manage global PR and Communications for the iconic Italian brand.
This significant partnership will see SHIFT Active Media working in close collaboration with Castelli's global team and local markets to amplify its industry-leading products and compelling brand story across international media, harnessing SHIFT's deep industry expertise, proprietary audience data and extensive media network.
In addition to global media relations, press office management and events, SHIFT will collaborate with Castelli's teams and athletes across Road, Gravel and Triathlon to showcase the brand's commitment to performance and innovation. The agency will also communicate Castelli's rich heritage that defines its leading position in the cycling apparel category as it approaches its 150th anniversary in the sport.
This latest win marks another major milestone for SHIFT Active Media's growing PR business, further solidifying its position as the go-to agency for global cycling brands seeking impactful communications strategy and media activation.
Steve Smith, Global Brand Manager, Castelli said: "SHIFT Active Media has been on our radar for a long time. We've always admired the results they obtain, the industry insights they have and the professionalism of the team. With an acceleration of innovative product launches and brand stories. we knew we needed the best support possible. When we also hear from journalists that they love working with SHIFT, it's clear that this is the right partner to amplify our message."
Wayne Brown, CEO of SHIFT Active Media, said: "Castelli has always been at the forefront of shaping innovation in cycling apparel for decades, so we're delighted to be able to work with this iconic brand and help them tell their rich and illustrious story."
For more information on Castelli, visit www.castelli-cycling.com.
About SHIFT Active Media
SHIFT Active Media combines unrivalled data and insight into cycling, outdoor and active transport sectors with deep marketing expertise.
We blend global experience with local knowledge and insights, to create demand and convert audiences to action all around the world.
We partner with some of the most progressive brands in the market, including Zwift, Continental, Life Time, deuter, Wahoo, Castelli, Bosch, CADEX, fizik and Taipei Cycle.
SHIFT Active Media are also the creators of the Rider Research Hub, the industry-leading proprietary research panel that connects enthusiast cyclists with brands, to create unique data and insights, to power better decision making and growth.
For more information about SHIFT Active Media visit www.shiftactivemedia.com.
