Los Gatos, Calif. – Beeline Connect, the leading provider of innovative software solutions for the bicycle industry, has expanded its Live Data tools for dealer friendly Brands wanting to best align with their websites and dealer networks. The new functionality, free for the dealers, includes linking from the Brand’s website page directly to the dealer’s e-commerce site and a monthly report sent to the dealer with localized insights about customer demand for specific products.
In coordination with Rad Power Bikes, Beeline Connect has provided over 1,000 Rad Power Bikes dealers with a Find Nearby Insights report that shows which models are most popular within 20 miles of their location and the number of times a customer searched for each model in stock locally.
"Beeline Connect’s data analytics have provided our sales team with great insights about where customer demand exists and I felt it was critical to be transparent with our dealers about this information," said Rad Power Bikes’ National Sales Director, George Lee. “Beeline’s monthly report gave us immediate results with new dealers in key markets reaching out to buy bikes. With the data provided these dealers had the confidence they were purchasing the best models for their shop to stock.”
The free monthly report provides dealers with a clear way to evaluate current customer demand in their immediate market as a leading indicator which historical sales numbers do not show. By aligning the customer demand by model with on hand inventory, each dealer can quickly identify which model bikes are most relevant to customers in their immediate market and make inventory purchases accordingly.
“We at Beeline Connect are excited to bring this valuable information to light for retailers across the country,” said Beeline Connect’s COO, Neil Macc. “Bicycle brands are spending a small fortune on marketing and driving eyeballs to their websites, and we think the local dealer is well served when we can provide them with real and precise information about which products are most wanted by customers in their immediate area.”
About Beeline Connect
Beeline Connect benefits bicycle brands, and retailers by aligning their sales strategy and user experience through an omni-channel strategy of web presence with in-market support throughout US and Canada. Beeline Connect’s SaaS platform has facilitated more than 180,000 service, warranty and fulfillment appointments for riders buying bicycles, bicycle components or booking online appointments. Beeline Connect’s proprietary platform provides plug-and-play solutions and customized integrations for both bicycle retailers and bicycle brands. To learn more about Beeline Connect, please visit beelineconnect.com.
