Temecula, Calif, March 4, 2025 – Today, INTENSE announced the implementation of a new and unique independent bicycle dealer (IBD) focused program designed to maximize dealer retail velocity and profitability for US based retailers.
INTENSE has created an IBD program that provides a unique custom purchase experience that delivers maximum profitability to retailers. Called INTENSE Frame First, it’s a new program designed exclusively for IBDs to offer a new, profitable path to matching consumer demand for INTENSE frames with a custom selection of parts.
Frame First places the dealer at the center of the bike purchase journey, empowering them to deliver incredible value to riders without taking a risk on inventory. By offering custom build kits for INTENSE frames, Quality Bicycle Products (QBP) is a crucial partner in helping retailers leverage the Frame First program to grow their business.
Each custom build kit is comprised of a curated selection of premium components that are compatible with an INTENSE frame.
While shopping a custom build kit on qbp.com, retailers can select alternative component options from QBP's assortment of thousands of compelling products from hundreds of leading industry brands to achieve the exact, one-of-a-kind custom build the customer desires.
How the INTENSE Frame First Program works:
Step 1- Dealer helps customer choose from the various INTENSE frames suitable for the rider’s needs. The frame is ordered on the INTENSE B2B site and will ship directly to the dealer.
Step 2- Dealer orders the curated, customizable build kit on www.qbp.com, with the components shipping to the dealer from QBP’s network of U.S. distribution centers.
Step 3- Dealer builds the bike, capturing the assembly profitability and delivering a unique and customized bike for the rider — a premium purchase experience all at a value price.
“We believe strongly that the current bike industry model is broken and that the IBD is the unfortunate recipient of that brokenness,” said Mike Carr, INTENSE Vice President of Sales and Marketing. “The new INTENSE Frame First Program solves some of the biggest challenges that dealers face today while enhancing the value of the IBD to the rider. Having a strong working partnership with Quality Bicycle Products is paramount to enabling the success and efficiency of this program for dealers.”
“Retailers know their customers best and, utilizing our Custom Build Kits, can efficiently get exactly what they need to deliver the ultimate purchase experience for every rider who wants a custom INTENSE bike,” said Bill Schouman, QBP Vice President of Sales.
“We stock the products and brands that consumers want, and they’re available with reliable, just-in-time delivery to our retail partners exactly when they need it.”
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About INTENSE, LLC With decades of building frames for the world’s fastest, racing inspires us to be the best version of ourselves. Driven to be better. Aggressive in our pursuit of excellence. INTENSE is a mindset that binds us all. A mindset that inspires us to ride, that pulls us to be better. We Start with the frame, building INTENSE bikes that provide the confidence it takes to live the INTENSE mindset everyday.
About Quality Bicycle Products Quality Bicycle Products works to advance the experience of bicycling for the wellbeing of people and the planet. From developing our own compelling bicycle and accessory brands, to distributing the most comprehensive portfolio of top brands in the industry, to sparking advocacy efforts that increase ridership, Q serves as a common thread that weaves together retailers, suppliers, industry partners, and riders. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, Q reaches a network of more than 5,500 independent retailers. As a certified B Corporation, we strive to be an extraordinary business partner and employer, and we have made good on that goal for more than 40 years. For more information about Quality Bicycle Products, visit qbp.com.
