AMSTERDAM — E-bike and electric cargo bike manufacturer Optima Cycles announced that it has acquired Dolly, an innovative and respected electric cargo bike brand. With this strategic acquisition, Optima Cycles, known for the brands Dutch ID and Lovens, strengthens its position in the rapidly growing electric cargo bike market, creating new growth opportunities.
Over the past few years, Optima Cycles has positioned itself as a leading player in the market. The acquisition of Dolly further enhances Optima Cycles' independent position and opens the door to new target audiences and sales opportunities. Dolly is known for its customer-focused approach and ability to respond to consumer needs, making it a valuable addition to Optima Cycles' existing portfolio.
Customer Benefits and New Market Opportunities
The acquisition of Dolly aligns perfectly with Optima Cycles' vision to offer its customers innovative and sustainable mobility solutions. With Dolly’s unique positioning, known for its user-friendly, lightweight cargo bikes and customer-centric approach, Optima Cycles can now reach an even broader audience. This strengthens their market position in a rapidly growing market where both consumer demand and technological developments are key drivers.
“We are very excited about the acquisition of Dolly. Their expertise and proven concept are an ideal complement to our portfolio,” said Michiel Dreef, CEO of Optima Cycles. “Together, we offer our customers an even wider range of innovative and sustainable mobility solutions while continuing to expand our leadership in the market.”
“Dolly Cargo Bikes have won the hearts of many families with their distinctive cargo bikes and excellent service. We look forward to taking Dolly even further under the wings of Optima Cycles,” said Daan Buddingh, Dolly Bikes.
Following the addition of Bolster Investment Partners as a shareholder in 2021, this marks Optima Cycles' first acquisition. Mobis Corporate Finance acted as M&A advisor to Dolly Bikes in this transaction.
