You are here

REI Co-op Study Illuminates Gap in Active Transportation Participation

Published May 14, 2024

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

A new consumer study by specialty outdoor retailer REI Co-op, uncovered several opportunities to improve access to active transportation, empowering city planners and transportation departments to increase mobility options for their constituents. REI surveyed consumers to investigate solutions for decarbonizing the transportation sector.

The national survey revealed new statistics regarding the current barriers preventing individuals from embracing bicycles as an active mode of transportation. The majority of respondents, 68%, said their frequency of bike trips would increase if dedicated infrastructure were present, while 62% expressed it's hard to find safe infrastructure for active transportation in their respective cities.

"It wasn't surprising to see safety as a main concern for vulnerable road users," said Brittany Echave, director of customer research at REI. "The research validated how important it is to advocate for policies and legislation that allow our cities to pursue infrastructure projects that prioritize the safety of individuals who chose active transportation as their preferred mobility option."

REI partnered with PeopleForBikes, the bicycle industry's trade association, to conduct and analyze the research study. The two organizations also collaborate on advancing national, regional, and local legislation aimed at improving active mobility options.

One pivotal program is the Active Transportation Infrastructure Investment Program (ATIIP). The overarching goal of ATIIP is to not only enhance infrastructure for active transportation but also to connect facilities with existing transit services, thereby improving access to public transportation for all individuals. This holistic approach reduces carbon emissions and fosters equitable transportation options across diverse communities.

"Federal funding allocated to active transportation projects benefits all road users," said Martina Haggerty, senior director of local innovation at PeopleForBikes. "Supporting the growth of ATIIP funding will enhance our network of mobility options improving transportation for all."

Further ATIIP investment in safe and connected bike networks alongside other active transportation projects will pave the way for a greener, healthier, and more inclusive future for all Americans.

For more information on how you can support this initiative, please visit

About REI

REI Co-op is a specialty outdoor retailer, headquartered near Seattle. The nation's largest consumer co-op, REI is a growing community of more than 20 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service.

About PeopleForBikes

PeopleForBikes is the U.S. bicycle industry's trade association and a national advocacy nonprofit representing more than 325 bicycle industry supplier members and nearly 1.4 million individuals. Through our three areas of influence — infrastructure, policy, and participation — we accelerate the construction of safe, fun, and connected places to bike; advance pro-bike and pro-bike-business legislation; and reduce barriers to access and welcome more people to the joys of riding a bike. Our goal: Become the best place to ride a bike in the world. Join us at

Join the Conversation