You are here

Reid Bikes New UK Distributor

Published October 31, 2023

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

We are excited to announce a new partnership between Reid Bikes LTD and Sweatband LTD that will bring Reid bikes back to the UK market. Reid is an Australian born brand, with headquarters in Poole, UK that is known for its quality and affordable bicycles and eMobility, while Sweatband is a leading retailer of sports & fitness equipment in the UK. Together, we are committed to delivering the best in bikes to customers across the United Kingdom.

Reid's bikes are designed with quality, value and style in mind so are perfect for commuting, exploring, or just enjoying a leisurely ride. With a wide range of models, including vintage bikes, commuter bikes, and electric bikes, there is something for everyone.

Sweatband is thrilled to partner with Reid to provide customers with access to these exceptional bikes, starting with the popular Vintage range. With a passion for getting people active and an impressive 20 year history, Sweatband is the perfect partner for Reid as they re-enter the UK market. Andy Ward, Head of Buying at Sweatband, commented on the partnership, saying, "Together, we are committed to providing an unbeatable combination of affordability, quality, and customer service. Our dedication to excellence is reflected in our outstanding customer rating of 4.7 out of 5, garnered from over 20,000 reviews, ensuring that customers interested in Reid bikes will receive the highest level of care and attention".

Rob Akam, CEO of Reid Group says "It has been great getting to know Andy and the team at Sweatband. They have significant reach in the UK market, and we believe that our values and beliefs align; wanting to give quality products to UK customers, and are proud for them to choose our brand for bikes, to add to their large portfolio of sports and fitness brands. The UK market is important to us, as whilst we were founded in Australia, the UK is now home to our International Head Office, and where all product is developed. I look forward to seeing Reid back in the UK marketplace."

Amongst other bikes, Sweatband will be selling the popular Reid Ladies Classic which is already a huge hit worldwide. This bike is a great choice for anyone who wants a comfortable and stylish way to ride their bike. With its vintage-inspired design, comfortable saddle, and adjustable handlebars, this classic bike is perfect for leisurely rides around town or on country roads. RRP £349.

Another staple in the Reid x Sweatband offering is the Reid Gents Roller, a well-polished vintage commuter designed with carefully selected componentry for expert handling. The ideal bicycle for those looking to run errands or commute to the office. RRP £399.99

The Sweatband partnership means customers can also now purchase Reid through retailers such as Amazon & Decathalon.

It is clear that Reid and Sweatband are poised to make a significant impact in the UK bike industry. With its innovative approach and commitment to value and affordability. We are thrilled to be a part of this exciting journey and look forward to seeing the amazing things that Reid and Sweatband will achieve in the future. Thank you for your time and attention, and we hope to see you riding your very own Reid soon!

Join the Conversation