Shift Active Media Strengthens Insight-Led Offering With Launch Of Dedicated Industry Research Panel

The ‘Rider Research Hub’ will connect cycling brands with thousands of riders for exclusive insights on key trends, behaviours and opportunities

Monday 19th June - Bath, UK: SHIFT Active Media, the award-winning international cycling marketing agency, today strengthens its data-driven offering with the launch of a dedicated research panel giving cycling brands unique insights on industry trends and consumer behaviours.

The Rider Research Hub is a SHIFT-created community of cyclists from around the world. The goal is to make it easier for brands and organisations in the industry to better understand the riders they want to serve, leading to insights that can guide strategies, product development, communications and more. This unique resource can help cycling brands become more informed than ever, and underpins SHIFT’s continuously updated category trends, in-depth market research studies and white papers.

Initially launched in 2022 and starting with a drive to recruit cyclists of all backgrounds to join the panel, The Rider Research Hub now consists of over 5,000 riders in nine countries across Road, MTB, Gravel and e-Bike, making it the largest forum of its type in the industry.

Each month, members are invited to to share their opinions, expertise and knowledge by engaging in a range of surveys, polls and discussions. As well as having a voice and helping to shape the future of cycling, they are rewarded for participation by gaining points, enabling them to enter a range of prize draws and other incentives.

For brands looking to gain access to the panel for bespoke insights into any topic, there are four options available:

Quantitative Research - Builds on statistically robust surveys with cyclists to compile in-depth studies on brand equity, purchase drivers for specific categories, needs and requirements of new products, customer segmentations and market sizing.

Qualitative Research - Offers in-depth discussions with cyclists to gain a greater understanding to complex questions, such as barriers to product usage and their emotional relationships with brands.

Quick Polls - Allows brands to ask up to three questions to a guaranteed sample of cyclists to provide quick responses.

SHIFT Cycling Category Tracker (Coming soon) - The category tracker will provide brands with access to a cost-effective, easy-to-use, ongoing cross-industry tracker, with a quarterly delivery of key brand health information, cyclists’ current attitudes and behaviours, and future purchase intentions.

Many of SHIFT’s existing clients have already used insights delivered by Rider Research Hub to help guide key decisions around product development, strategy and communications. 

Doug Baker, Chief Strategy Officer at SHIFT Active Media, said: "Our ambition with the Rider Research Hub is to better connect riders and their perspectives with brands and businesses in the cycling industry. We wanted to create a panel that was engaging and rewarding for riders, whilst also offering our clients the access to the kind of data that can inform critical business and product decisions.”

Find out more about Rider Research Hub HERE.

To mark the launch of the Rider Research Hub, the SHIFT Active Media team will be at Eurobike hosting an event - ‘Decoding the Difference’ - at 5pm on 21st June at the Selle Royal stand (Stand 12.1, Hall A28) where Doug Baker and Rachael Burnside, Business & Marketing Director, will be presenting some of the key themes from the hub’s huge dataset, that uncover the five key differences between female and male enthusiast cyclists.

CLICK HERE TO BOOK YOUR PLACE.