Killington, VT: ALPINE BIKE WORKS is now the first East Coast retailer authorized to ship Giant bicycles direct to customers across the country.
The new program was announced in early April and allows select retailers who meet the stringent requirements set forth by Giant to ship Giant bicycles nation-wide. It comes at a time when major bicycle brands are shifting focus to D2C sales and internalizing the customer experience through acquisitions and consolidation.
Giant is giving its retailers yet another tool to compete in an industry faced with frequent price cuts and promotions to clear the supply glut held by manufacturers and the ever-increasing prevalence of D2C sales – both of which, come at the expense of retailers’ bottom lines.
“We are beyond excited to have been selected for participation in this program. Among the many other challenges faced in this industry, the restrictions on shipping new bikes included in many dealer agreements very much limits retailers’ ability to expand their customer base beyond the immediate proximity of their brick-and-mortar locations. This may be due in part to wanting to ensure the best possible customer experience, but Giant has made certain that the proper customer support channels are in place at participating retailers. We are grateful for the opportunity to serve a broader audience.” (Ian Accurso, Alpine Bike Works).
Alpine Bike Works is a full-service bike shop specializing in all things “mountain.” It has locations in both Killington, VT and Keene, NH offering a wide variety of Mountain, Gravel, Road, BMX and e-Bikes, along with all supporting accessories, apparel and components. Services offered include repairs, tune-ups, suspension service, custom wheel building, and e-Bike diagnostics. For more information, check out AlpineBikeWorks.com.
