Mallorca, Spain — New York's independent cycling brand RUBBER N' ROAD opens the doors of its first space outside the USA. The pop-up event, taking place in the heart of Mallorca's capital Palma, showcases the brand's commitment to its global community.
The pop-up will showcase the brand's RNRNYCTM line, an innovative race-ready collection. RNRNYCTM builds upon the real-life experience of RUBBER N' ROAD's New York-based race team, and is engineered in conjunction with European technical experts. The collection is known for its bold NYC aesthetics and innovative patterns.
RUBBER N' ROAD was launched by New York cyclists Gil Lavi & Max Davis in the midst of the COVID-19 pandemic to inspire a new generation of cyclists to ride. Within just a couple of years, the duo leveraged their experience working with some of the world's premiere technical apparel and wearable brands, as well as their work in the cycling community to build RUBBER N' ROAD into a global brand.
RUBBER N' ROAD's C.O.O. & Community Director Max Davis, leading the Mallorca pop-up event said, "The Mallorca pop-up takes place just a few weeks after our successful community activation in Berlin. It's amazing for us to be somewhere with such a rich cycling history, and where the sport is truly ingrained in the culture. We visited Mallorca for the first time last Fall and the community welcomed us with open arms, so it's great to be back in Spain as our brand grows across Europe."
RUBBER N' ROAD C.E.O. & Creative Director Gil Lavi, stated, "While we are best known for our RUBBER N' ROAD NEW YORK Collection, completely designed and manufactured in New York's historic Garment District using proprietary techniques, it feels very special to come to Europe today with our RNRNYCTM line. The RNRNYCTM line presents an opportunity for us to develop the world's highest-performing cycling apparel in partnerships with the most respected European millers and technical experts, but based on our experience of North American riding and racing. It feels like a full circle to present this collection in Europe that's based on our global R&D collaboration. We're excited to return and give back to the continent where the sport was created, and showcase the North American perspective of the sport."
Pop Up Address: Costa d'en Brossa, 4b, 07001 Palma, Illes Balears, Spain March 3rd - March 19th, 2023
Hours: Monday - Saturday, 11am - 7pm
www.rubbernroad.com
instagram.com/rubberneroad
