You are here

Troxus Partners With Lucidity Business Development For US Growth and Expansion

Published January 10, 2023

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

Vista, CA- Electric bike brand Troxus has selected Lucidity Business Development for its planned growth and expansion into the US market. 

Troxus, a brand relatively new to the US market, is a major player in the e-mobility sector, with its own dedicated supply chain team based in East Asia. Originally making e-ATVs and e-scooters under its own brand, Troxus eventually expanded the product line to focus on e-bikes for the core mobility and outdoor customer. One of their main factories makes automotive RVs, automated delivery vehicles, balance bikes, and was previously an OEM supplier to other e-bike brands. The much more stringent automotive standards for quality and production are applied to all Troxus products. Unlike “pop-up” direct to consumer brands with little or no financial backing, Troxus is fully supported by a multinational group that is heavily invested in the e-mobility market. Troxus also boasts direct relationships and ownership of manufacturing in China, allowing them to do their own robotic welding of frames, in-house injection molding, CNC production, as well as painting and assembly. This level of control makes it easier to ensure the quality of the product coming down the assembly line. 

According to Ron Lin, Troxus Business Development Director, “we are very excited to be able to partner with Lucidity to help us grow our presence in the US market, tapping into their ability to work with us to support our retailers and consumers. It is important to us to be able to have the same high level of support and knowledge of the market that matches the quality of our products.” Troxus is coming to the US with strong financial support and a 7-figure financial commitment to marketing the products so that dealers have an easier job of selling. 

Richard Wittenberg, CEO of Lucidity, stated “we’re very excited to be able to build a long-term relationship with Troxus, helping this unique specialty e-bike brand with their global vision and high-end ambitions. They, like us, fully embrace the US IBD network with a ‘dealers first’ mentality, aiming for long-term benefit to both dealers and the brand.” Lucidity will serve as part of the Troxus US support network, handling omnichannel distribution, and provide convenient and prompt customer service to the US dealer network. 

Retailers who partner with Troxus can rely on competitive retail pricing, excellent margins, protected territories, as well as receiving payment for online consumer sales within their zip codes. Troxus will also supply dealers with marketing assets to utilize in their own marketing efforts and websites, and sales leads generated by the Troxus website will be emailed directly to retailers within the zip codes of searches. Diamond Dealers can also can also get extended dating on approved credit. 

Come visit us at CABDA West in booth 924, as well as at CABDA Midwest and CABDA East. 

Dealer inquiries, please contact Richard Storino- 

Join the Conversation