Top Maker of High Performance Bikes Enters U.S. Market Through New Retail Concept Store
Santa Monica, Calif. – November 10, 2022 – Swiss bicycle manufacturer, Thömus SA, the maker of championship-winning race bikes as well as innovative designs of every bike type, expands beyond Switzerland with the opening of a new retail boutique, factory and workshop: Thömus USA, on Montana Avenue in Santa Monica, California. Thömus bicycles are the official equipment of the Thömus-Maxon professional MTB racing team, whose riders have won multiple World Championships, Swiss national and European Union titles, and Olympic medals. Thömus USA is the first store outside of Switzerland to sell Thömus brand bicycles, as well as a curated collection of parts, accessories, and clothing. Each bicycle is built by hand and on site, to customer specifications, in the Santa Monica workshop, which also offers full bike services for recent bikes of other brands. The store opening was announced today by Bernardo Gonzalez, founder of Ciclique, the retail operator.
Founded in 1991, Thömus SA has achieved remarkable success for a relatively small bicycle company. While the maker of world-class bicycles is immensely popular in its home country, Thömus is renowned as an industry innovator, having developed the first road bike with integrated cabling, and launching the Lightrider e-Ultimate, the world’s lightest dual-suspension electric mountain bike, for example. The Thomus-Maxon racing team includes decorated, world-level champions Matthias Flükinger, Alessandra Keller, Monique Halter, and Vital Albin, among many others.
“From watching the bike industry for some time, we knew about the tremendous reputation of the Thömus brand. When I tried their bikes in Switzerland, and saw the process of custom-tailoring each bike to the customer’s needs, I saw tremendous opportunity for this business model in the United States,” said Gonzalez. “On top of that, we found an amazing retail location on Montana Avenue, right at the foothills of the Santa Monica mountains of California, where these bikes can truly show their capabilities. We could not be more excited about serving the local community with the finest bikes and service available anywhere.”
Thömus USA serves the US cycling community with a hand-picked selection of the top Thömus bike models, including the team-issue Lightrider World Cup mountain bike; the Sliker Pro Ultimate road bike; the Sliker X gravel/cross bike; the Sliker E1 electric all-road bike; Oberrider enduro/trail mountain bike; and the company’s best seller in Switzerland, the Lightrider E2 electric mountain bike. All models are available for full test rides as well as rental.
Thömus USA’s retail location consists of two spaces colocated in the same building. The retail shop, at 1314 Montana Avenue, is a boutique style-showroom featuring the six bike models carried in the US, made for pavement, off-road areas, and everywhere in between. Thömus USA’s retail team helps customers pick their model and the components best suited to their use and budget. Once selected, the technical team will build the bike on site to customer needs. The workshop offers full service for all bike brands (of recent vintage), as well as building customer bikes from bare frames and parts customers have selected.
About Thömus USA
Thömus USA is a retailer and manufacturer of world-class road, mountain, and gravel bikes designed by Thömus SA of Switzerland. The company was founded in 2021, and operates a flagship retail boutique on Montana Avenue in Santa Monica, California. Learn more at thomas.com
