13 April 2021: Taipei, Taiwan - After nearly a month of virtual exhibitions, business meetings and forum discussions, TAIPEI CYCLE DigitalGo has now drawn to a close.
The annual event, one of the world's largest trade shows and a vital gateway to the Asian market, took place both physically and virtually this year with the aim of helping exhibitors both onsite and online to reach out to more international businesses.
Moving to a virtual show allowed industry leaders, innovators and cycling enthusiasts from 79 countries to attend, collectively logging over 50,000 visits to the TAIPEI CYCLE DigitalGo platform. The top 10 countries per numbers of visitors were Netherlands, Singapore, Japan, Indonesia, the USA, China, Nigeria, Belgium, Malaysia, and Sri Lanka.
Ms. Emilia Shih, Director of Exhibition Department, TAITRA remarked upon the close of TAIPEI CYCLE DigitalGo: "As the world is embracing sustainability so eagerly, there is no better timing than now to embrace cycling. We are grateful that the global cycling industry has weathered the pandemic well, and so has our exhibition. And I would like to express my gratitude for the support from all exhibitors and media friends.
"Looking back, I want to share a few things that I observed from both the exhibition and within the cycling industry. We do feel the need to have a physical trade show, but digital tools especially videos and social media are influential in international marketing even more so than in pre-pandemic times. Aligned with this trend, it seems that suppliers and international buyers have discovered a way to make business work for both by using better digital tools or communications. That being said, the positioning of a physical trade show will be forced to change accordingly. Wisdom from across industries is welcome in the cycling industry, as applications of IoT technologies or smart devices are further developed and diversified in the product development. TAITRA, as the show organizer, is determined to capture these changing dynamics and to include it into the planning of the next TAIPEI CYCLE Show. We look forward to seeing you there."
Dates for the 2023 show, which is aiming to return as a physical event, are March 22-25, 2023.
To find out more about TAIPEI CYCLE Show visit taipeicycle.com.tw.
