Sugar Wheel Works, a division of Breadwinner Cycles, recently hired Hurl Everstone as the Company Manager to oversee customer service and operations at the custom bike wheel building operation based in Portland, Oregon. Everstone moved from Minnesota, where he was previously working for Saris Infrastructure.
Everstone is most known for creating the Cars-R-Coffins cultural movement (and associated stickers and t-shirts), which originated in the early 1990's. It was originally conceived as a bicycle-oriented rock-n-roll fanzine and later evolved into a brick and mortar bike shop and cafe in Minneapolis.
Everstone's history in the industry dates back to 1993 when he assisted Dakota Cyclery Mountain Bike Adventures establish their outpost near the Maah Daah Hey Trail in Medora, North Dakota. He also worked at The Alternative Bike & Board and Gene Oberpriller's One On One Bicycle Studio through the 2000s.
During his time as a Frontman for Surly Bikes from 1998-2001, Everstone helped bring to market the venerable Cross-Check, one of the very first production cross bikes available in the US market, along with the Steamroller, an urban track bike/fixed gear that no one knew they wanted, presaging the "fixie craze" about to sweep the world.
Sugar Wheel Works says they are excited to add Everstone to the team because he brings a rich cultural history within the industry and deep understanding of a wide variety of riding styles, the cornerstone of Sugar's custom bicycle wheel building enterprise.
