Levis, Quebec – Selle Italia and HLC are excited to announce that starting immediately, HLC will assume exclusive distribution of Selle Italia's renowned saddles in Canada.
Driven by innovation and design, Selle Italia has been leading the way in saddles for 120 years. Their long tradition and extensive experience has always helped them construct great saddles for all cyclists.
"We're excited to further our relationship with HLC and their established sales force," said Nicola Baggio, General Manager at Selle Italia. "We strongly believe HLC is the perfect partner to bring our innovative product line to the Canadian consumers, through their extensive dealer base."
"We couldn't be happier to collaborate with such a respected and established brand. We believe Selle Italia is the perfect addition to our portfolio with their high-quality products that cater to all kind of riders. The opportunity in the Canadian market is huge and we are excited for what the future holds," says Dave Savard, Director of Product & Brand Management for HLC.
Inventory has started landing at HLC and more products will be available in the coming weeks. The 2021 Selle Italia Booking program launched this week, giving dealers the best opportunity to secure inventory at the best price.
For more information, visit the Selle Italia brand page on HLC's website.
