● A $50 donation gets Tour fans one pedal stroke closer to owning Tejay’s bike
● Proceeds support the Peace Peloton, a nonprofit uniting bicyclists to support Black empowerment.
SEATTLE (Sept. 3, 2020, For Immediate Release) -- With a $50 donation, Tour de France fans who want to support economic reform for Black people--and raise awareness about inequity in bicycling--can potentially own the 2019 team bike of EF Pro Cycling Team member Tejay van Garderen.
The Peace Peloton, a Seattle nonprofit created in the wake of the Black Lives Matter movement, will give away van Garderen’s team-issued Cannondale SuperSix EVO Race bike to one lucky donor. The goal is to raise $25,000 to support the Peace Peloton’s community rides and programming.
Individuals can make a donation of at least $50 through Sept. 20, when one individual will be chosen on the final day of the Tour during Stage 21.
“Tejay is a fantastic guy who stepped up big time to support our efforts to grow this movement,” says Peace Peloton co-founder Reginald “Doc” Wilson, a Black bicyclist and community organizer who created the no-drop community rides in June.
Every Peace Peloton ride starts and ends at a Black-owned business, and includes prominent speakers of color who discuss Black history, systemic racism, criminal justice reform, and other important topics related to inequality.
Peace Peloton has attracted a national and international following, with community bike rides in Seattle and Tacoma, Wash., and more in the works in cities including Los Angeles, Portland, New York City, Cleveland, and London.
Donate and check out Tejay’s bike at https://www.peacepeloton.com/tejay-bike-benefit
Learn more about Peace Peloton at https://www.peacepeloton.com/
Media Contacts: Doc@peacepeloton.com, pault@cascade.org
