Los Angeles, CA (September 8, 2020) – BULLS Bikes USA, a global leader in the mountain, road, gravel, and eBike categories, today announced it's sponsorship of Sea Otter Classic's virtual Festival, Sea Otter Play as the official electric bike sponsor.
Since the cancellation of the 2020 Sea Otter Classic due to the global COVID-19 pandemic, Sea Otter and it's sponsors have developed Sea Otter Play, seeking to connect the cycling community virtually via remote challenges and a free online expo. The virtual Sea Otter Play Challenges started September 1, 2020 and will run through the 20th of this month. Riders can register for challenges, such as the Bulls Tahoe Challenge ePowered by Bosch. They can ride and record from anywhere in the world, even on their indoor trainer, and have their equivalent progress mapped on the selected course.
The Sea Otter Play Festival will also include a virtual expo from September 17-20. Admission for the expo is free and will afford participants the opportunity to peruse new models from BULLS and to collect points by exploring exhibits. Riders receive points for attending exhibits and completing challenges. These points can be redeemed for prizes, including a chance to win a BULLS eMTB.
"As difficult as these past several months have been for the global community, it has also afforded all of us the chance to think more creatively about staying connected safely and continuing to ride," said Adam Anderson, Marketing and Sales for BULLS Bikes USA. "We are really pleased to be a part of this innovative alternative and proud of our Sea Otter colleagues for what they've developed."
BULLS will debut several new models at Sea Otter Play, like the Adventure EVO AM and Aminga EVA TR and highlight the continuation of some of its most popluar models from this year, such as the Copperhead EVO AM series, Iconic EVO TR 1 Speed, The Copperhead EVO HD and the newly added FAZUA Drive lineup.
