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Dixon Announces Retirement from SRAM

Published December 19, 2019

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John Dixon, SRAM's North American Director of Sales, announced his official retirement as of December 31, 2019. 

Dixon started with SRAM in 2000 as a North American OEM account manager, and in 2006 was promoted sales director. His career in the bike industry began as a mechanic and salesman at Touring Cyclist Bike Shop in St. Louis, MO. Dixon then held several sales positions at Marwi, Diamondback, and eventually Raleigh. 

"Under John's management, North American OE sales have averaged double-digit growth annually," said SRAM's VP Of OE Sales, John Nedeau. "It's a remarkable result, which is the culmination of John's steady leadership and great cross-functional teamwork. John will be missed, both personally and professionally."

"When I first came to SRAM it was exciting, we were underdogs, entrepreneurs, and we knew we were going to grow," said Dixon. "SRAM's evolution is a great story and we've always been about doing things a little differently, things that benefit the rider, and we continue to do that. Personally, it's been such a great place to work, and I will miss the people, SRAM is family."

Dixon's immediate plan is to move west and spend more time outdoors with his bicycles, skis, and golf clubs. 

SRAM will share updates on its sales management structure in January.


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