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Cameron Simpson joins Velofix

Published July 5, 2019

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Velofix (PRESS RELEASE) — We are excited to announce that Cameron Simpson has joined our Team effective today in the role of Director, Procurement.

In this role Cameron will be responsible for managing all Vendor relations and ensuring that our network continues to have direct access to the best products in the cycling industry. She will also be managing the velofix DIRECT Programs which is a critical piece of our business going forward.

Cameron has joined velofix from FSA where she was tasked with growing their US aftermarket sales by managing all US, Canadian, and South American dealers and sales programs. Her time at FSA led her to develop a strong industry understanding and create lasting relationships. In the last 10+ years, she has studied and participated in leading industry trends, business strategies, product planning, marketing initiatives, and most importantly, the direction the cycling industry is heading.

"When I met Velofix in 2015, it was obvious they were opening the door to a new age of bicycle retail; and doing it responsibly. The level of professionalism, capability, and resources acquired by the team thus far is, undeniably, impressive. It is refreshing to see a new force in the bicycle retail sector. Companies that can react and adapt to the changes we are seeing will ultimately shape the future of our industry. I am excited to be a part of the next generation of bicycle retail and cannot wait to see the evolution!"

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