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Eurobike Conference première: Bike Biz Revolution - digitalisation and the bike industry

Published June 13, 2019

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Friedrichshafen - The Eurobike trade show is rolling in new directions and channelling new industry initiatives in these times of change. On 3 September, the day before Eurobike 2019, the first ever 'Bike Biz Revolution - Conference for Visionaries' takes place. The event will be discussing digitalisation and the bicycle industry in a diverse range of formats. Messe Friedrichshafen is calling for participation in the content-related development of the conference.

"The day before the show is always very intensive and productive time. In addition to final setup arrangements and organisational tasks, it's a day for the media and company meetings. And this year, we're launching a new high-calibre opportunity to collect and exchange ideas: The 'Bike Biz Revolution - Conference for Visionaries'. Digitally networked bikes are becoming more and more important for the mobility of the future. The digital era requires maximum agility and this is why we are introducing a new conference format," explains project manager Dirk Heidrich. The event starts on 3 September 2019 at 13:00. It consists of seven 30-minute slots with presentations and open discussions. This will include digitalisation topics such as big data, connectivity, future mobility, sharing instead of owning and more.

In addition, the agenda will not just be drawn up by the Eurobike organisers. The "Call for Participation" invites industry decision makers, and also lateral thinkers and mavericks to get involved in developing content for the event. As the bike industry is such an extensive source of creative input, it makes sense for it to be actively involved in shaping the conference. Rose Bikes and the Swiss Federal Institute of Technology in Zurich are leading the way. With the presentation "ROSE Bikes: This is what digital innovation leadership looks like" the Bocholt-based bike manufacturer is using the new conference platform to present their strategy. Innovative mobility is the focus of Dr Thomas Sauter-Servaes's talk "Less artificial, more intelligent - how the spotifyication of transport still make us happy." Thomas Sauter-Servaes has lead the school of engineering's transport systems programme at the Zurich University of Applied Sciences (ZHAW) since 2013 and is a recognized expert on future mobility research.

Suggestions for further presentations should be submitted to Eurobike project coordinator Johannes Schürle (+49 7541 708-432,

Networking Dinner
After the media events, Eurobike industry talk and press tour in the morning, and the subsequent conference première in the afternoon, the Networking Dinner rounds off the evening before the start of 28th Eurobike. Similar to last year, the evening before the show opens with the Edison Talk on sustainable mobility moderated by Franz W. Rother, editor-in-chief of the magazine for new mobility and smart living. The podium discussion also includes Stephan Rammler, Professor for Transportation Design & Social Sciences at the Braunschweig University of Art (HBK), Carsten Camrath, Head of Micromobility Volkswagen AG, Burkhard Stork, Director German Cyclists' Association ADFC and Winfried Hermann, Transport Minister Baden-Württemberg.

Eurobike 2019, the leading international trade show, opens to trade visitors for three business days (4 to 6 September) and for all bike fans on the Eurobike Festival Day on Saturday, 7 September 2019. For more information please visit and

Key Facts 'Bike Biz Revolution - Conference for Visionaries'
Date: Tuesday, 3 September 2019, 13:00-17:00
Location: Messe Friedrichshafen Rooms Berlin/Paris
Language: English
Participation fee: 100 euros incl. food and refreshments
Organisation: Messe Friedrichshafen

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