Bikesportz Imports named as the official distributor of Trust Performance suspension in Australia and New Zealand; Trust Performance adds two new distributors serving Canada and the Middle East.
SALT LAKE CITY—Trust Performance, innovators in suspension technology, announced today a partnership with Bikesportz Imports to distribute Trust Performance's suspension technology in Australia and, on an interim basis, New Zealand. Starting today, Trust Performance's multi-link front suspension design, Message, is available for dealer order in these two countries.
"Australia and New Zealand have always been important target markets for Trust Performance. Since we launched, shops and riders in Australia have reached out to us with interest, and it's great to be able to provide a professional in-country resource," remarked Rob Aguero, Global Sales Manager of Trust Performance. "Partnering with a distributor like Bikesportz also couldn't be better. Their technical background and commitment to expanding their presence in mountain bike made the decision to work together remarkably easy."
David Cramer, Owner and Managing Director, founded Bikesportz Imports in 1987. The company has grown significantly in its 32 years of operation, playing an instrumental role in the development of the Australian bike industry. Today, Bikesportz Imports services nearly 1000 retailers, representing over 15,000 products from 20 of the world's leading cycling brands. In addition to the outstanding Melbourne-based team of Brand Managers, Customer Service, Marketing, Accounts, Administration and Logistics staff, Bikesportz employs sales representatives in every major territory in Australia.
"The opportunity to deliver a truly cutting-edge product to the market with the potential to completely change the way we think about mountain bike suspension was too good to miss," commented Kahill Tierney. "After extensive testing, the Trust fork exceeded our expectations, and we cannot wait to share it with the Australian market. Trust will complement the other premium mountain bike brands currently offered by our business, including Reynolds, Hope, and Northwave."
In 2018, Trust Performance launched its first multi-link front suspension design, Message. By employing 130mm of contour travel, the Message allows the front of the mountain bike to realize the benefits that full suspension bikes have enjoyed for years. When encountering an obstacle, the Message allows the front wheel to move back and up simultaneously instead of only in line with the steering axis. This effect leads to noticeably improved traction, added stability, and more predictable handling in a wide variety of trail conditions.
Australian based dealers with interest in carrying Trust Performance suspension can reach out to Bikesportz Imports Product Manager, Kahill Tierney, at sales@bikesportz.com.au. Until Trust Performance establishes a long-term distributor partner in New Zealand, Bikesportz Imports will service New Zealand based dealers.
As Trust Performance continues to expand its global distribution network, distributors with interest in partnership opportunities are encouraged to contact Trust Performance's Global Sales Manager, Rob Aguero, at sales@trustperformance.com.
Trust Performance adds two new distributors serving Canada and the Middle East.
SALT LAKE CITY—Trust Performance, innovators in suspension technology, announced today the expansion of their global distribution network, forming partnerships with Canadian distributors On The Edge Canada and Middle Eastern distributors Wolfi's Bike Shop/WBS Sport Equipment Trading LLC. Starting today, Trust Performance's debut multi-link front suspension design, Message, will be available for dealer order in Canada, Saudi Arabia, Bahrain, Oman, and the United Arab Emirates.
"As we continue to expand our global distribution, it becomes more and more important that distributors, dealers, and riders all have a good understanding of not just our suspension technology, but also what we stand for as a brand," said Rob Aguero, Global Sales Manager of Trust Performance. "Both OTE Canada and WBS embrace both of these aspects, and we're beyond fortunate to continue to find and work with distributors of this caliber."
On The Edge Canada is celebrating its 10th year as a leading Canadian distributor of high-end bikes and bike accessories, including brands like Pivot, Enve, Rotor, Chris King and more. In addition to offering best in class products, they pride themselves in having one of the best sales and customer service teams in the business. Canadian dealers with interest in carrying Trust Performance suspension can reach out to Jean-Pierre Thériault at info@ontheedge.ca.
WBS Sports Trading is the leading bicycle and bicycle accessories distribution company in the Middle East, representing over 50 of the world's leading bicycle and accessories brands. They strive to be the best and most comprehensive European-style one-stop shop for dealers in the region, bringing in the latest in bicycle technology, apparel, and high-end equipment. Additionally, they cater to all cycling enthusiasts from kids/beginners to fully competitive riders in all disciplines of riding. With over 40 staff members, they offer one of the strongest distribution options for any partner in the region. Dealers interested in carrying Trust Performance products in the Middle East can connect with Robert Diehl, Daniel James or Marnitz Aucamp at distribution@wbs.ae.
Trust Performance is a suspension design company founded by industry innovators Dave Weagle, Jason Schiers and Hap Seliga. They launched their first multi-link front suspension design, Message, in October of 2018, challenging conventional ways of thinking about suspension design. The Message is a notable departure from traditional telescopic suspension design that allows the front wheel to move up and away from an obstacle simultaneously. It delivers 130mm of contour travel through a Trust Performance engineered twin-tube thru-shaft damper and features a single piece full-carbon chassis and steerer tube as well as carbon links. It is competitively lightweight and resoundingly stiff, providing riders with excellent small bump compliance, increased stability, and superior traction.
Trust Performance continues to expand its distribution network to additional countries in 2019. Distributors with interest in learning more about partnership opportunities are encouraged to reach out to Trust Performance's Global Sales Manager, Rob Aguero, at sales@trustperformance.com.
